The Square Field Sales team needed a longer form video showcasing a complex seller who had grown significantly with the Square ecosystem. The team's creative goal was to diverge from previous sales video collateral, which tended to be more of a traditional Q&A, and create more energy and interest around this sales deliverable — and to do all of that with a very minimal budget. We wanted the seller to feel relatable and the content to be easily digestible. Our vision was to make this video more premium and to be able to use it outside of just sales channels.