Square launched a pocketable, portable POS with built-in barcode scanner and camera. My team drove strategy and vision, starting production without a brief and delivering assets for every owned channel from public web to retail, packaging, events, and field sales.

Deliverables included photo, renders, foundational shop assets, launch video, feature videos, vignettes, how-to videos, in-store retail displays, sales one-pagers, and public web.